Steadman Hub are working exclusively alongside a major business based in Birmingham who are looking to hire a HubSpot CRM and Demand Gen Specialist to join their Marketing team. Our client relies on HubSpot as the foundation of their marketing activity, and they're looking for a marketing oriented HubSpot professional to drive demand generation activity while keeping the CRM running at its best.
As CRM and Demand Gen Specialist, you'll be a HubSpot expert, owning the administration of the CRM while designing and executing campaigns that generate inbound leads. You'll work closely with the sales and marketing teams to build workflows, maintain data quality, and create demand plans that align directly to business goals.
Key Responsibilities
- Design and deliver targeted outbound, nurture, and omni-channel campaigns in HubSpot that guide prospects through the customer journey
- Own the administration and configuration of the HubSpot CRM, including properties, pipelines, workflows, and permissions
- Manage lead scoring, segmentation, and dashboards to optimise campaign and pipeline performance
- Report on campaign effectiveness, engagement, and conversion metrics, visualising insights to improve campaign outcomes in the future
Experience and Qualifications
- Proven experience in demand generation, with hands-on HubSpot CRM administration expertise
- Strong understanding of HubSpot workflows, properties, pipelines, and reporting tools
- Strong knowledge of omni-channel campaign planning, customer journeys, segmentation, and lead nurturing strategies
- Comfortable working independently as the HubSpot authority within the marketing team
Benefits
- Hybrid working, with 3 days/week in the Birmingham office
- Opportunity to own both CRM and demand generation delivery end-to-end
