Steadman Hub are working alongside a manufacturing organisation who are looking to hire a CRM and Marketing Manager to join their Marketing team. Our client relies on HubSpot as the backbone of their marketing and sales activity, and they're looking for a specialist to optimise their outbound, nurture, and sales enablement activity.
As CRM and Marketing Manager, you'll be a HubSpot expert, designing workflows and building campaigns that generate leads. You'll work closely with the BD and Marketing teams, playing a key role in shaping strategic demand plans that align directly with business goals and revenue priorities.
Key Responsibilities
- Act as the internal HubSpot SME, managing workflows, lead scoring, segmentation, and dashboards for optimal CRM performance
- Build and execute demand generation campaigns that align with pipeline targets and priority segments
- Design and deliver targeted marketing campaigns in HubSpot that guide prospects through the customer journey
- Create sales enablement content and report on campaign effectiveness, sharing insights to continuously improve outcomes
Experience and Qualifications
- Strong B2B marketing experience, with a strong focus on demand generation and sales enablement
- Advanced HubSpot CRM and marketing automation expertise (Marketing Hub as a minimum)
- Strong knowledge of omni-channel campaign planning, customer journeys, segmentation, and lead nurturing strategies
- A track record of delivering results through outbound and nurture campaigns, with excellent communication and management skills
Benefits
- Hybrid working in Birmingham
- Full ownership over demand generation strategy and delivery, end-to-end
