We discuss Content Hub, what it can do for your marketing, and why you should hire an expert with Steadman Hub
Earlier this month, HubSpot announced an update to one of their software packages which not only updated the current services but evolved to meet the demands of the content marketing world.
Digital Marketing is constantly changing and expanding, so customers and clients may be lost if your software or services don’t align with these changes. With businesses using HubSpot, the CRM system giant also needed to catch up with these changes too.
So, that’s when CMS Hub was upgraded to Content Hub.
Content Hub Overview
Before we go into the bones of Content Hub, we should look at its previous model and how these changes will be effective.
CMS Hub was formerly a standalone offering, allowing marketers to only produce general marketing with content hosted on HubSpot. You could create website solutions, blog content, and assistance from AI. General marketing tools.
But now that Content Hub has been delivered, marketers and marketing teams have a much larger scope and opportunities to produce high-quality content. Plus, everything that was offered in CMS Hub is also available in Content Hub.
What Content Hub offers
CMS Hub has integrated Content Hub, meaning those tools are still available under a different package. The main use of this software package is to manage, maintain, and create content while also giving marketers a chance to personalise experiences to drive engagement. But what are these features and how can they improve your marketing journey?
- CMS & Analytics – A website is your shop window, and not having one that is effective (or not having one at all) can make you miss out on potential customers. HubSpot’s CMS allows you to build a website from scratch with the necessary tools that anyone can use. Plus, you’ll have access to analytics so you can see how your website performs, and where to improve.
- Content & SEO – You can’t create a website or market your business without content, but what if it’s just you or a small marketing team? Creating content takes time, which is why HubSpot introduced Content Remix, an AI-powered tool that creates multi-channel content, from one piece such as blogs. Paired with the in-built SEO, you or your team will produce high-ranking and professional content across all channels.
- Lead Capture – Content isn’t just to make your business look pretty and appealing to potential customers, it can also be a great way to capture leads and assist the sales team. Content Hub allows you to build marketing campaigns and forms to attract and bring in leads to the business, funnelling contacts into the CRM so the sales team can access and turn them into potential customers.
- Video & Podcast – Video content and podcasts have taken the world by storm, leading the way for content produced today. Through Content Hub, you’ll be able to easily create and embed videos onto emails, and how-to tutorials for in-house or customers, and you’ll be able to use analytics to see how your video content performs.
- AI – AI is becoming an important tool not just in marketing, but for CRM platforms to help alleviate the amount of work without sacrificing the quality. Using HubSpot’s AI tools in Content Hub will give you and your team more time on larger projects and relieve stress. You’ll be able to generate reports, write blogs, and images for social, build emails and so much more.
Why you should hire a Content Hub Expert
What we’ve discussed is just the tip of the iceberg of what Content Hub can do for your business. Content plays a huge part in marketing and sales, but to make it successful, you need someone who’s not just creative, but understands marketing and creating memorable content.
You could hire a well-established marketer with years of experience. Yet, if you use or are looking to use HubSpot for your content and marketing purposes, you’ll need someone who has a firm understanding or experience in using the CRM platform. Without this, it could take weeks for your new hire to learn the ropes and get your marketing and content off to a strong start.
Steadman Hub is the only HubSpot recruitment agency in the UK, specialising in finding the best HubSpot talent to fulfil business needs. We can find the right Content and Marketing Hub expert to join your team to drive projects and the platform forward.
