Why you should consider Marketing Hub and hiring an expert with Steadman Hub
Marketing has been around for hundreds of years, and the traditional forms of marketing such as posters, flyers, magazine ads, and billboards are still hugely relied on and effective in bringing new customers to your business.
However, it’s digital and online marketing that is now the major model for millions of businesses across the globe. Of course, this isn't breaking news, as most of you (if not all) who are reading this will already know this or have digital marketing in place for your business.
But if you’re using multiple marketing tools, insights, and data can be lost, affecting current and future campaigns and losing you potential leads and customers.
This is where HubSpot’s Marketing Hub comes in.
Marketing Hub Overview
Digital marketing isn’t like other areas of business open 9 to 5. Digital marketing is constantly active and because of this, the software used needs to be able to keep up with such demands.
HubSpot’s Marketing Hub has been designed to help the marketing team (whether it’s a team of ten or one) to streamline marketing campaigns and bring everything they would need into an all-in-one software.
But it isn’t just suitable for new campaigns, Marketing Hub can bring old and current information from other platforms together, ensuring everything is in one place. It also connects to Sales Hub and Content Hub to create a seamless service from capturing leads, to converting customers, and more.
However, it’s important to note that Marketing Hub isn’t just focused on the visual side of marketing. It is centred on connecting customer insights and engaging leads to drive revenue.
What Marketing Hub Offers
If you’re looking for the creative and visual side of marketing in HubSpot, then Content Hub is the one for you. But as for building campaigns, reporting, and generating leads, it’s Marketing Hub that will be the software you need. Below, we have detailed just some of the features that Marketing Hub offers and how each can help you improve current and future campaigns.
- Email Marketing – One of the most effective digital marketing techniques no matter the size or type of business is email marketing. Currently, there are over 4.2 billion active email users across the world, so the potential to bring in more customers through email is huge. HubSpot’s email marketing tools can help you build effective email marketing campaigns, create personalised emails and even automate follow-up emails, saving you time while also ensuring that every possible lead is targeted.
- Campaign Management – How do you know that a campaign is successful and hitting targets? By managing the results and data that come from it. Through HubSpot’s campaign management, you’ll be able to see in real-time how effective each campaign is and if targets are being met. Plus, through Marketing Hub you can align both sales and marketing meaning less friction between teams which in turn will deliver more profitable results.
- Analytics and Reporting – Having data in different systems can make it harder to understand what campaigns are most effective. Marketing Hub brings all that information together into one dashboard so you can make more informed decisions for future campaigns and marketing practices. Not only will the analytics cover email marketing and forms, but you can analyse website traffic, customer lifecycles, conversions, and much more.
- Marketing Automation – Delivering a marketing campaign across different channels and at specific times can be very time-consuming and may be difficult to execute effectively, which could lead to losing out on customers. Automation is the next step forward to ensuring that all channels and messages are successful in their delivery and reach audiences at the right time. HubSpot’s automation can also be used in completing tasks such as sending leads to the sales team, or setting triggers for follow-up emails so you don’t miss out on leads.
- AI – In our previous blog in which we discussed the benefits of Content Hub, we mentioned how AI is being used to help the teams alleviate the amount of work they receive without sacrificing quality. It’s the same when being used for Marketing Hub too. Marketing never sleeps and is constantly growing, so ensuring that your team can manage the workload is vital and AI will help them achieve this. Using AI will help your marketing team produce high-quality content, ignite inspiration, and even give back time to focus on future projects and campaigns.
Why you should hire a Marketing Hub Expert
Many may not realise the amount of work that comes into creating a profitable marketing campaign, so understanding campaign management and analysing data is incredibly important to ensure current and future successes.
But if you’re bringing HubSpot into your business and don’t understand its full capabilities, this could end up being more harmful than good. So, you’ll want to have someone on your team who not only has experience with the CRM system but is an expert who can bring all your data together and get your campaigns running effectively from the beginning.
Steadman Hub is the only recruitment service that specialises in finding the best HubSpot talent to fulfil business needs. With over 20+ years in both the recruitment and CRM worlds, we can find the right Marketing Hub expert to join your team to drive projects and the platform forward.
Book your initial consultation call with us here: Select a Date & Time - Calendly, or send over your enquiry Contact Us | Steadman Hub. Steadman Hub will work with you to understand what you need from your HubSpot marketing expert, and help you make the right hire to support your goals.
