A SUMMARY OF INBOUND 2025:
As another successful year of INBOUND passes, new announcements and tech developments have been launched into our ecosystem. We're here to give you the lowdown on INBOUND 2025’s event highlights!
We all know AI has been a key theme throughout this year's event and a crucial part of this year's technology developments for the HubSpot community. Here are some of the latest AI advancements:
The loop:
“The Loop”, HubSpot’s headlining announcement for INBOUND 2025. With an aim of combining “human authenticity with AI efficiency”, the system can replace the traditional linear funnel with its new four-stage cycle (Express, Tailor, Amplify, and Evolve). This AI-powered partnership between human and AI agents has been created to deliver a personalised relationship through live chat software.
Market Studio:
Another recent software launch, Market Studio, was at the event. Its AI capabilities can turn any “simple” brief into a highly refined campaign that can create anything from forms, emails, and landing pages, all while utilising integrated analytics to optimise outcomes. Its main goal is to free marketers to reconnect with their brand.
What’s the community's opinion?
After seeing the flood of INBOUND posts, it's clear that the HubSpot community is super excited for the new software developments, saying that Loop is one of the “biggest launches yet”. Big events need big announcements, and with HubSpot's great marketing strategies, they’ve got the community talking!
Top speakers 2025:
Amy Poehler, Entertainment and Media : The art of yes, and?
Well-known actress and founder of Paper Kite Productions, Amy Poehler, shared improv-driven lessons that combined her creativity and leadership skills. Amy got to show how a spontaneous attitude towards her brand by just “saying yes” has helped move her career into what it is today.
Marques Brownlee, Tech and AI : Tech at the edge
Creator and producer Marques Brownlee gave an insightful opinion on the navigation of technology’s fast-paced landscape evolution. Marque’s content is solely based on new tech trends and products, so he was able to build that extra connection with his audience through personal experience. He collaborated with HubSpot’s Kipp Bodnar, shared his journey to success as an influencer, and revealed industry knowledge on the maintenance of a brand and its capabilities.
Yamani Rangan, Business and Leadership : How AI will transform a business within 18 months
We all know the CEO of HubSpot needed to have a part in the highlighted speakers. She partnered with Dario Amodei and faced the battle of the tricky questions that come with public speaking as the face of the company. Explaining the safety of AI systems, the alignment of human values, and what the future looks like for us with the growth of AI.
What to expect for next year?
With the emerging software launches at this year's INBOUND event, the possibilities for 2026 are endless. HubSpot is set to focus on “AI-driven growth, the customer experience, and intelligent automation” to understand how the following trends are creating a new look at the future. The attendees will get to experience insights into AI’s content creation, customer service, and data driven strategies to build on the already developed concepts.
What has the HubSpot community taken away from INBOUND25?
Attendees of INBOUND had so many positives and successful stories to take away from the event for their businesses and personal growth.
They were able to learn the integration techniques of AI tools and workflows.
Understand how to balance technology with human characteristics to create authenticity.
Received and can now study successful strategies and what the next step will be.
Discover new connections with the events in carefully thought-out zones.
Here's what some of the public had to say:
“It’s not about more content, it’s about more impact”.
“ We talked about AI in almost every session. I walked away even more curious”.
“Inbound is one of those events where you leave with pages of notes and a head full of ideas”.
“I’m inspired, grateful, and excited to put these lessons into practice”.
Conclusion
Overall, we think it's safe to say INBOUND25 was a huge success for the community, with a very positive review from the attendees. This year's focus on business growth and the integration between AI-driven technology and human nature has been a huge talking point. Rising software “The Loop” will take us to the next level to really understand our customers and gain awareness of where to go next. AI is taking the world by storm! What's coming next?
See you at INBOUND26!
